WebShare is now Cardinal Path! www.CardinalPath.com

Improving ROI through Web Analytics, Search, and Conversion Marketing

ATTRACT TRAFFIC
Let our experts manage and optimize your Paid Search campaigns: » Campaign review & audit
» Google AdWords
» Yahoo! Search Marketing
» Microsoft adCenter
» Custom programs
» Get training from our experts Designers that know what gets visitors to convert and programmers that understand search engines: » Website / web application design
» Website redesigns
» Microsite development
» Landing pages
» Code & design audits Ranking at the top is more important than ever, but the process is also more complex and nuanced than ever. Let our experts help: » Keyword research
» Strategy and "Blunder" Audits
» Website Promotion & Linking Strategies
» Content Strategies & CMS integration
» Paid Search & PPC integration Email is one of the most effective forms of marketing and provides tremendous ROI when done right: » Full service email creation, management, and delivery
» Email design & creation
» Split testing
» Analytics and enterprise CRM integration
» White Listed Server "Rental" to avoid the spam folder Everyone knows social media is important, but few know how to do it well. We'll show you how: » Social Media Strategy
» Brand Management & Monitoring
» Corporate Blog strategy & implementation
» Account Creation & Implementation, including Twitter, Facebook, YouTube & more
» Social Media Training Searching for local businesses & services has moved almost entirely online. Crisis or opportunity? Depends on how you manage your local listings: » Local search & busines listing management
» Geo-target paid campaigns
» Local review management
» Google Maps application development
PPC Management (SEM) Web Design Search Engine Optimization (SEO) Email Marketing Social Media Local Search
CONVERT VISITORS
Google's Website Optimizer testing tool puts the power of landing page and website testing in reach for anyone that has a website. We can help you with: » Planning and test design
» Running A/B & Multivariate tests with Website Optimizer
» Technical and advanced testing implementations & troubleshooting
» Google Website Optimizer training Your competition is testing and squeezing every penny of ROI out of the pages of their site. What's your next test? » Complete A/B & Multivariate test packages
» Sample size estimation & test design
» Technology selection
» Experiment & statistical consult Have your website and landing pages reviewed by conversion marketing experts: » Landing pages and sitewide reviews
» Recommendations to use in your experiments
» Fresh perspectives on your pages' usability and design
» Ideas using conversion marketing concepts Successful landing pages strike the delicate balance between technical functionality and design elements that convert visitors into customers: » Landing page, microsite and web design services
» Mockups using conversion marketing concepts
» Search friendly, optimized code & implementation Turning data into actionable information is the key to improvement. Our statisticians can help you understand the numbers: » Experiment planning & results validation
» Advanced testing strategies & analysis
» Analytics integrations & experiment design Learn how to plan and execute on a successful website testing strategyand take your testing to the next level: » Identifying problematic & high value areas to test
» Test planning & technology selection
» Google Website Optimizer training
» Analyzing results
» Troubleshooting & advanced testing techniques Google Website Optimizer Consulting A/B and Multivariate Testing Landing Page / Website Review & Critique Landing Page Optimization & Design Statistical Consulting Conversion Marketing Training
MEASURE RESULTS
If you're using Google Analytics then we can help you get the most out of this powerful, free tool » Hourly and retainer based consulting
» Advanced features & configurations
» Reporting and data interpretation
» Technical implementation and configuration Thinking about installing Google Analytics? Get it done right the first time. » Analytics planning & strategy
» Custom code creation and installation
» Ecommerce, Site Search, Goals, Funnels and more
» Advanced features and setups Most Google Analytics implementations are either incomplete or incorrect - make sure your data is accurate! » Installation audits
» Data integrity and validation
» Validation against SoR data
» Solve common problems that are tainting your data! Merge analytics and external data sources to measure your marketing efforts in the context of your business landscape. » Competitive and contextual landscape reporting
» Brand management
» Social media measurement
» Offline campaign impact Design and execute on a holistic web analytics solution and use the right tools for the right jobs. » Web analytics strategy planning
» Vendor and technology selection for a host of tools Get trained on Google Analytics and start taking advantage of an enterprise level feature set! » Live and webinar based instructor led training
» Custom content to fit your unique needs
» Marketing and technical tracks Urchin Software by Google is a client hosted, installed and managed analytics solution » Download a fully functioning evaluation copy
» Purchase your Urchin license from WebShare
» Get Urchin support and consulting services Google Analytics Support & Consulting Google Analytics Install & Configuration Google Analytics Install & Configuration Audits Business Intelligence Analytics Strategy & Technology Selection Google Analytics Training Urchin Software by Google
LEARN FROM EXPERTS
Learn Google Analytics and Website Optimizer in the classroom - Seminars for Success is coming to a city near you! » Live, instructor led full day sessions
» Breakfast, lunch, drinks and snacks provided
» $50 in AdWords credit
» USB flash drive loaded with course materials Google Analytics training offered in both in-person and webinar formats, these instructor led trainings target two audiences: » Implementers: Get it installed and configured right
» Users: Understand the reports and capabilities of Google Analtyics Learn to conversion test with Website Optimizer training solutions: » Landing Page optimization concepts
» Technology and methodology of Website Optimizer
» A/B and Multivariate tests
» Identify test pages and learn what to test Learn the concepts that website visitors respond to - and the ones they don't. » Real examples and case studies
» Design concepts that drive conversions
» Get ideas for your next test! Let WebShare train your team in online marketing tools and techniques: » In person and webinar formats available
» Topics that span your online marketing programs, including Google Analytics & Website Optimizer Looking for an expert speaker for your next event? Let us help. » Content and formats to fit your needs
» Tailored to a variety of events and venues
» Experienced speakers with expert topical knowledge Google Seminars for Success Google Analytics Training Google Website Optimizer Training Designing for Conversions Corporate Training Speaking Engagements
TOOLS
Proper test planning is perhaps the most overlooked part of a solid landing page and website testing strategy. Find out how long your tests will take to run with this sample size estimation tool. This can help you with: » Website Optimizer Test Planning
» Paid Search (PPC) Ad Split Testing
» Email marketing version testing
» Any type of page or sitewide test planning Use our conversion marketing testing tool to crunch the numbers and find out which version is best with statistical confidence: » Validate Website Optimizer & other testing tool results
» Run the numbers from web analytics data
» Evaluate test results at varying confidence intervals
» Analyze email, direct mail, banner ads, landing page, paid search ads and more The PPC Ad Split Testing Tool can help you identify which ad is best with respect to conversion rates and click through rates: » Google AdWords, Yahoo! Search Marketing, Microsoft adCenter and more
» Use this on text ads, display ads and more
» Accommodates click through rate (CTR) and conversion rate analysis If you're involved in email marketing, you can use this tool to evaluate the data from your version split tests: » Accommodates read rates and click through rate (CTR) analysis
» Pull data from your email marketing platform
» Understand - with statistical confidence - which email versions are accomplishing your goals If you're using Google Analytics and hosting GA.js locally, you need to know when this file is changing, and Google does not publish updates: » Compare previous versions of the file against the current, line by line
» Sign up to receive automatic email updates when the file changes
» See archived copies of previous versions of GA.js Want to track your Twitter Tweets using Google Analytics? This tool helps you quickly generate and shorten your destination URL's so that traffic you generate from Twitter shows up in your reports: » Auto-generates source / medium + timestamp, you just enter the campaign
» Supports customized content and term fields
» Automatic j.mp URL shortening Current customer of the WebShare whitelisted email servers and CRM tools? Log in here. If not, give it a try with a FREE trial: » Supports automated double opt-in forms right from your website
» Bulk pricing available
» Integrated CRM tools to manage your lists
» Deliverability rates of ~97% » Supports split testing, analytics, reporting, and more If you're a Salesforce user, take advantage of this integrated application to manage your email and direct mail campaigns: » Installs directly into your Salesforce interface
» Query your database to generate contact lists based on any criteria available in your CRM
» Create, send, and track targeted emails from whitelisted servers
» Email deliverability rates of ~97% » Create and send direct mail pieces directly at fantastic prices Email and direct mail marketing has stood the test of time and is alive and well. Let us help you establish or improve upon your email and direct mail strategies. » Manage your email and direct mail campaigns all in one place
» Create or upload custom emails
» Email deliverability rates of ~97%
» Google Analytics integration
» Create, print, send and track your direct mail pieces from an intuitive and easy to use interface
» Let us help you establish a testing and tracking strategy Sample Size Estimation Tool Conversion Testing Tool Pay Per Click Ad Testing Tool Email Variation Testing Tool Google Analytics GA.js Checker Analytics Twitter Tag Tool Email Marketing Interface Salesforce Integrated Email & Direct Mail Email / Direct Mail Interface
ABOUT WEBSHARE
Who We Are
Meet the leadership team behind WebShare - our people are the keys to your success. Contact Us
Find our phone / fax numbers, email addresses, locations, and send us a message with your inquiries. Google Partnerships
Learn how our partnerships with Google can work for you. We work with Google as a Analytics & Website Optimizer Authorized Consultancy, AdWords Qualified Company, & Analytics/ Website Optimizer Seminar Leader. Technology & Industry Partnerships
See what technologies and industry leaders WebShare partners with in offering a host of search and conversion marketing services. Careers
Are you a search and conversion marketing professional looking to help clients get the most out of their online marketing strategies? If so, we'd like to hear from you. Clients
Take a look at some of the companies and organizations we work with. Social Responsibility
WebShare believes strongly in giving back to the world community in which we work. Find out what we do and how we support some wonderful causes around the world! Who We Are Contact WebShare Google Partnerships Technology & Industry Partners Careers Clients Social Responsibility

Tools
Take advantage of our tools! These are some of the applications our professionals use day in and day out when working for our clients. Don't forget to let us know if you have comments or suggestions!