Books and Videos from the WebShare Team

We’re proud of the publications the WebShare team brings to the industry – here are some books and videos authored by WebShare folks that you might be interested in…

Google Analytics: Essential Training
Lynda.com (October 2010)
Duration (hh:mm): 4:27

Google Analytics: Essential training is a Lynda.com training production, available in both online and DVD formats. In it, WebShare’s Corey Koberg provides over four hours of instruction on Google Analytics with topics including reading reports, tracking goals, installing tracking code, measuring on and offline media campaigns, and even using advanced features and implementing creative installation and configuration techniques.

If you’re looking for a comprehensive start to finish training on Google Analytics, this might just be the course for you.

See more at Lynda.com!

Google Analytics: Understanding Visitor Behavior
O’Reilly Media; 1 edition (August 2010)
Paperback: 224 pages

Industry veteran and WebShare Director of Digital Intelligence Justin Cutroni‘s definitive book on Google Analytics. In it, Justin covers everything from how the Google Analytics system works and implementation strategies to the most cutting edge features and tricks.

With a focus on analysis, this book goes beyond the code samples and shows marketers and managers how to use the data to track market segments, advertising campaigns, and more.

Get it now at Amazon.com!

Google Website Optimizer: Essential Training
Lynda.com (September 2010)
Duration (hh:mm): 3:37

This Lynda.com video training production is available online at Lynda.com and in DVD format. Throughout this nearly 4 hour training course, David Booth walks you through how to identify potential test pages, plan your experiment, implement the necessary tracking code, launch and interpret the resulting data from your test.

A slew of conversion marketing topics are covered including advanced features like integrating with Google Analytics, testing across pages and with dynamic content, conditional testing and more.

See more at Lynda.com!

Performance Marketing with Google Analytics
Wiley (May 2010)
Paperback: 456 pages

Co-authored by Justin Cutroni, this book focuses on applying Google Analytics to strategic marketing initiatives. From measuring return on advertising spend to working with IT departments to install and configure the right options, the underlying theme is using Google Analytics data to drive and measure business objectives.

Caleb Whitmore and Sebastian Tonkin co-author while WebShare’s David Booth and Corey Koberg served as technical editors on this book.

Get it now at Amazon.com!

O’Reilly Short Cuts: Google Analytics
O’Reilly Media (August 2007)
Ebook, Safari Books Online

This Short Cut by Justin Cutroni provides a thorough yet concise description of what Google Analytics is, what it does, and how to use this tool. This Ebook covers topics around implementation and configuration as well as troubleshooting and best practices.

The update to this Short Cut is found in the full version of Justin’s Google Analytics: Understanding Visitor Behavior book listed above.